Institutional logo Initial Ideas

For our institutional logo we really liked the idea of animated logos as they are a lot more dynamic and unique. We worked on this and developed an institutional logo based on the ideas written in the the pictures below which show our initial ideas and plan.

Editing Process

Instituational Logo Explanation

Rough Cut Feedback

These are the feedback sheets that we got back from the class when we screened our rough cut. The sheets helped us identify problem areas that we had missed out and helped us to correct them. From the feedback that we received there seemed to be 2 general criticisms that we need to improve, these were:

1. Some of the scenes differed in brightness so the lighting was quite jumpy and kept changing. We went back and improved this by adjusting the brightness, contrast and colour balance to colour grade the film so that the lighting was constant throughout.
2. The second most common point was that we had placed the title credits in front of people's faces multiple times. This did not look professional and made it annoying to watch the opening sequence because of the credits obscuring the face. We resolved this by moving the credits so that they sat neatly in the corners of the screen while not covering anything of importance.

Shooting Diary Entry

Today was our third day filming and everything managed to go smoothy and according to plan. We recorded in a quiet alley-way at around mid-day so nobody was really out because they were at work. This went very well and we managed to get the shooting done reasonably quickly.

Also, here are some pictures that we took while filming yesterday and the day before.

Shooting Diary Entry

We continued filming today but this time two of the actors could not come because of other engagements. This nearly set us back, but instead we rewrote the script with the roles that we had available and didn't waste time shooting so that we were not behind schedule.

Shooting Diary Entry

Today we begun filming our opening sequence but were quite delayed as the actors turned up late and didn't know their lines but we still managed to get a small scene recorded.