Audience Research
In terms of demographic and socio-economic profiling, our film will be aimed at males in generation Y and Z, they will probably have a 'rough' background as then they will be able to relate to the themes in the movie. They will also be able to relate if they are in social groups D and E. In terms of psychographic profiling our film will be aimed at the strugglers and the succeeders as our film follows the lives of a group who have to struggle to succeed as artists through crime.
We conducted an 8 question survey which asked some people what they liked the most in a film to find out what we should include more of in our opening sequence.
We started off with gender and age to see what kind of age groups would like our film the most.
Here we can see that most of the people were females aged from 0-19 so we will tailor the film to better suit this audience.
Our film is in the action-drama hybrid gender, so on our survey we showed the participants the posters of 6 films (District9, Inception, The Dark Knight, Fight Club, Pulp Fiction and Shawshank Redemtion) and asked if they had seen any of them and one thing that they liked about them. We also asked what captivates them when watching a film. These were our results:
We asked the participants about their favourite director to decide which kind of film style and 'signature camera movements' they would like to see and here are the results:
Lastly, as London grime music plays a big part in our film, we wanted to find out how many of our potential viewers actually listened to grime music. Surprisingly the majority of the people we asked listen to grime music so we will continue to incorporate it in our film as much as possible.
We conducted an 8 question survey which asked some people what they liked the most in a film to find out what we should include more of in our opening sequence.
We started off with gender and age to see what kind of age groups would like our film the most.
Our film is in the action-drama hybrid gender, so on our survey we showed the participants the posters of 6 films (District9, Inception, The Dark Knight, Fight Club, Pulp Fiction and Shawshank Redemtion) and asked if they had seen any of them and one thing that they liked about them. We also asked what captivates them when watching a film. These were our results:
We asked the participants about their favourite director to decide which kind of film style and 'signature camera movements' they would like to see and here are the results:
Lastly, as London grime music plays a big part in our film, we wanted to find out how many of our potential viewers actually listened to grime music. Surprisingly the majority of the people we asked listen to grime music so we will continue to incorporate it in our film as much as possible.
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